Short form content rules in mobile

Nir Eyal explains why the app “Bible” now has over 100 million installations. One of the key elements:

The app chunks and sequences the text by separating it into bite-size pieces. By parsing readings into communion wafer-sized portions, the app focuses the reader’s brain on the small task at hand, while avoiding the intimidation of reading the entire book… Furthermore, daily reading plans are kept to a simple inspirational thought and a few short verses for newcomers. The idea is to get neophytes into the ritual for a few minutes each day until the routine becomes a facet of their everyday lives.

Short form content rules in mobile. (For that reason, we made short form news the core of Seeking Alpha’s mobile apps, like our Tech Investor app.)

One thought on “Short form content rules in mobile

  1. Pingback: Why didn’t Facebook users like “read later”? | David Jackson

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