Should you care if you don’t get any media coverage?

Max Ogles, analyzing startup Yipit’s PR roller coaster:

Yipit’s lofty expectations and subsequent disappointment weren’t just a coincidence; they were the result of the powerful and potentially detrimental psychological effect of valuing media feedback and artificial “buzz” over the only kind of feedback that actually matters: The kind that comes from users. If a startup isn’t aware of it, the spotlight effect can occur repeatedly over time… Time and again, artificial buzz will belie the cricket-sounds coming from the user-base…

…As Venture Capitalist Brad Feld wrote in his book Burning Entrepreneur: “The great entrepreneurs just keep building their companies. They focus relentlessly on their products, their customers, and their people. […] They just keep at it and the very best ones shut out and ignore all the noise.”

Notes:
(1) This subject has been a recurring topic of conversation at Seeking Alpha board meetings.
(2) Seeking Alpha has about 750,000 daily users on market days and massive brand recognition from the buy-side, but we get almost no media coverage. Is that a problem?

2 thoughts on “Should you care if you don’t get any media coverage?

  1. Pingback: Being “hot” | A Founder's Notebook

  2. Pingback: My weekly newsletter is out – HTML5, Game Dev, Startups

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