Lessons from Jeff Bezos: Set “audacious and inspirational” goals

From Mike Moritz, describing Amazon:

Read about Amazon’s aspiration for a business and you will quickly sense how the company prefers to pursue large opportunities rather than scads of small ones. In 1998 the dream was to become a company “Where customers can come to find and discover anything and everything they might want to buy online.” When the Kindle was introduced it was with the aim to make “Every book ever printed in any language all available in less than 60 seconds.” In both these cases and others such as Fulfillment by Amazon, AWS or international expansion the goals are audacious and inspirational and the management has had the stamina to pursue them and the patience required to make them succeed. (Compare the challenge of developing a $1B business internally to making an acquisition that immediately bolts on the same number).

2 thoughts on “Lessons from Jeff Bezos: Set “audacious and inspirational” goals

  1. Pingback: How Amazon resists short-term thinking | A Founder's Notebook

  2. Pingback: Do stretch goals incentivize cheating and short-termism? | A Founder's Notebook

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