The biggest risk of freemium

From Jason Lemkin:

As a rule, the less the customer pays, the more feedback they provide, and the less engaged they are (making their feedback worse). The best feedback — and least noisy feedback — is from your most engaged (and generally most profitable customers). The biggest risk of all is listening to all the wants/wishes/complaints from the free and low-value converts and ‘potential’ converts. From that perspective, freemium can in many cases be not only dangerous, but fatal in the early days.

2 thoughts on “The biggest risk of freemium

  1. Pingback: When a potential customer tells you it’s too expensive | A Founder's Notebook

  2. Pingback: The contrarian view: With freemium, it’s easier to start with the paid product | A Founder's Notebook

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