Is your company truly disruptive? Try this simple litmus test

Zach Abramowitz thinks that disruptive companies should be able to answer this question:

Five years from now, people will not know how they managed without [company x] because before [company x] existed people did __________, and now that [company x] exists people do _________.

This is ingenious. Try it for your company – it’s fascinating. Here’s how I answered it for Seeking Alpha:

Five years from now, serious investors will not know how they managed without Seeking Alpha because before Seeking Alpha existed, investors purchased stocks ignorant of the insights of other smart investors, and now that SA exists they consider the insights of other smart investors before purchasing stocks.

11 thoughts on “Is your company truly disruptive? Try this simple litmus test

  1. Five years from now, people will not know how they managed without Roojoom because before Roojoom existed people spent hours on web research exploring random search results, and now that Roojoom exists people read content tracks curated by experts to learn about a subject.

  2. Five years from now, customers will not know how they managed without Servi.to. Because before Servi.to existed, customers spent hours waiting on-hold in order to get service, and now that Servi.to exists people can send short text message, keep doing whatever they want and shortly get the company’s representative answer right into their smartphone.

  3. Five years from now, customers will not know how they managed without LiveJasmin.com. Because before LiveJasmin.com existed, customers spent hours fapping on pre recorded material, and now that LiveJasmin.com exists people can fap to live content ensuring new levels of excitement.

  4. Five years from now, people will not know how they managed without GossipCop.com, because before GossipCop.com existed people believed what they read in celebrity magazines and on blogs, and now that GossipCop.com exists people know what’s fact and what’s fiction in entertainment reporting.

  5. Five years from now, people will not know how they managed without ReplyAll.me, because before ReplyAll.me blogging was a solitary experience and something you did alone, but now that ReplyAll.me exists, blogging is something you do together with others.

  6. Five years from now, people will not know how they managed without InsideMy.co, because before InsideMy.co existed, people had to hire others for writing content and updating their sites and social pages, and now that InsideMy.co exists people do it by themselves, in an easy and fun way.

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