Zach Abramowitz thinks that disruptive companies should be able to answer this question:
Five years from now, people will not know how they managed without [company x] because before [company x] existed people did __________, and now that [company x] exists people do _________.
This is ingenious. Try it for your company – it’s fascinating. Here’s how I answered it for Seeking Alpha:
Five years from now, serious investors will not know how they managed without Seeking Alpha because before Seeking Alpha existed, investors purchased stocks ignorant of the insights of other smart investors, and now that SA exists they consider the insights of other smart investors before purchasing stocks.