Product brilliance from Amazon — Mayday

From David Pogue‘s review of the Kindle Fire HDX:

Boldest and most stunning of all, though, is Mayday: a button that places an instant, free video call to a 24-hour help technician. The agents can see your screen, but can’t see you. You can see the agents (in a tiny, 1-inch movable window), and accept their invitation to take control of your Kindle or draw with virtual highlighter pens around elements of the screen.

Mayday is amazing and truly practical.

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