Dick Costolo on company culture

Sara Lacy describes the advice Twitter CEO Dick Costolo gave Evernote CEO Phil Libin:

Costolo and Libin have talked a lot about how to manage company culture when you scale a business. Libin was concerned about preserving startup culture at Evernote, but Costolo gave him an unexpected response. “You can’t preserve the culture, if you try to preserve it then you’re locking it into place, it starts to stagnate,” Libin said Costolo told him. Costolo explained that the CEO’s job is not to preserve the culture, it’s to evolve it intentionally in a certain direction.

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