Passionate founders and product-market fit

From Naval Ravikant:

Before product-market fit, find passion-market fit.

Building a product is a process, not a discrete action. And the Internet is efficiently arbitraged. Every single simple thing that can be done is being done, or has been done. The lesson of history is that product-market fit is very precise—one wrong tweak or slightly bad timing and you can miss the whole thing.

So the only way you’re likely to find product-market fit is if you’re almost irrationally obsessed with the market and if you’ve been working on it for a long time. Where the journey is the reward. Then, you’re likely to have unique insights (in the details) and consistent execution, through thick and thin, to find fit.

Often, the best companies are ones where the product is an extension of the founder’s personality…

Is passion about obsessing over the details more than anyone else? I’m not sure. Perhaps passion enables you to understand broad needs and opportunities in a way that someone without passion cannot. And that’s why first time entrepreneurs shouldn’t be worried.

2 thoughts on “Passionate founders and product-market fit

  1. Pingback: Necessary qualities in founders – Marc Suster’s shortlist | A Founder's Notebook

  2. Pingback: 6 simple questions to test product-market fit and competitive advantage | A Founder's Notebook

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