“Here’s advice I wish I had three years ago”, writes Ryan Hoover. Of the 30 pieces of advice, here are the 7 most relevant to product managers:
- Don’t be so clever. Obvious is usually the better product decision.
- Have a vision and thesis of the future but don’t overshoot the market, ignoring what people ask for today.
- Product complexity isn’t just a technical burden but an education hurdle for customers and new hires. Just because it’s easy to implement doesn’t mean it isn’t costly.
- The last 5% often makes all the difference.
- Engage and include engineering very early in the product design process.
- In the words of Kanye, “Everything I’m not, made me everything I am.” If you’re saying “no” infrequently, you’re probably making bad product decisions.
- Product design and usability is important for any product. B2B companies don’t get a pass. They serve people too.