When a lead submits an inquiry on your website, the faster the response the better. According to a Lead Response Management study, the magic number here is five minutes. A five-minute lead response means you’re four times more likely to qualify that lead than a 10 minute response, and a staggering 21 times more likely to convert than after 30-minute wait. SDRs [sales development reps] can focus on this fast response time whereas it will never be a quota-carrying reps top priority to jump on an inbound lead.
My guess is that rapid response time also impacts areas other than sales. Interesting to think how this impacts each part of a business.