How exactly to write a cold-call email

From Noah Kagan:

Let me give you a simple frame-work when you are cold emailing or trying to get someone to chat with you:

  1. Flattery. Do you compliment them or stroke their ego a bit?
  2. Benefit. How will this benefit them (not just you)? Do you spell it out and is it a real benefit?
  3. Credibility. How can YOU be the person the other person would enjoy meeting?
  4. Call to action (aka the ask). He didn’t ask for a 60 minute phone call but a digestible request that seemed appropriate.
  5. Read it out loud. Read your email out loud with a timer. If it’s a longer than a minute, cut it down.

One thought on “How exactly to write a cold-call email

  1. Pingback: 5 tips for SaaS sales people | A Founder's Notebook

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