Here’s the best advice I’ve ever seen for product managers: Chamath Palihapitiya talking about core user experience and its relationship to growth hacking.
According to Chamath, the product team’s most important task is to figure out the foundation of the user experience, namely:
- How do you get people through the door?
- How do you get them to an “aha!” moment as quickly as possible?
- How do you deliver core product value as often as possible?
But perhaps many of us need to start a stage earlier by answering the question: What is my “aha!” moment for users?
Start by describing the “aha!” moment in words. It should (1) fulfill an important user need, and (2) be unavailable elsewhere, ie. be your competitive advantage. Then, your product team must ensure that those words are translated into a delightful user experience.
Answering the question What is my “aha!” moment for users? also leads to extreme focus and clarity, as it must be a single core experience, not a collection of features or experiences.