What do the best home pages have in common?

Excerpted from Mattan Griffel:

What do you notice about the homepages of the fastest growing companies in the world?

  • No access without signup.
  • Navigation and hyperlinks are almost always absent.
  • Focus on a single, clear value proposition.
  • Your product is not about sharing.
  • Big images.
  • Embedded signup forms.

On No access without signup he writes:

Most startups make the mistake of giving people who visit their site free access to content, whether it’s apartment booking or daily deals. This is often a bad idea. Contrary to popular belief, the more things a visitor can interact with on your site before they’re prompted to sign up, the lower your signup rate will be.

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