What do you notice about the homepages of the fastest growing companies in the world?
- No access without signup.
- Navigation and hyperlinks are almost always absent.
- Focus on a single, clear value proposition.
- Your product is not about sharing.
- Big images.
- Embedded signup forms.
On No access without signup he writes:
Most startups make the mistake of giving people who visit their site free access to content, whether it’s apartment booking or daily deals. This is often a bad idea. Contrary to popular belief, the more things a visitor can interact with on your site before they’re prompted to sign up, the lower your signup rate will be.