Sustainable growth hacking

From The Risks of Growth Hacking and How to Build Authentic Sustainable Growth by Sean Ellis:

The best growth hackers are constantly testing and tweaking new growth hacks. During this process it is easy to lose sight of the big picture. When this happens, growth eventually falls off a cliff.

Sustainable growth programs are built on a core understanding of the value of your solution in the minds of your most passionate customers. Your drive to develop growth hacks should be based on a burning desire to get this “must have” experience into the hands of more and more of the right customers. Growth hacks built from this frame of mind are the ones that build large sustainable businesses.

Note the similarity between Sean’s emphasis on the “core understanding of the value of your solution in the minds of your most passionate customers” and Chamath Palihapitiya’s advice to growth hackers to understand the foundation of the user experience.

One thought on “Sustainable growth hacking

  1. Pingback: Why retention is the key to growth | A Founder's Notebook

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