Web design: Fat footers and obese footers

From Jakob Nielsen:

Fat footers can greatly increase usability for people who arrive at the end of a page without finding what they want. Fat footers also strengthen structural SEO by guiding link juice to the site’s best pages about each key topic…

Sadly, some people can’t let a good thing alone, and we’ve started seeing obese footers that stuff every link known to humankind into the page bottoms. The theory? It’s good for SEO to feed the search engines an abundance of keyword-rich links. The reality? It’s bad for users when you offer a link collection so big that it’s impossible to scan quickly.

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