How to get testimonials

From The Secret of the Ultra-Successful Sales Person: Testimonials and Recommendations by Miles Austin:

The timing of asking for a recommendation can make all the difference. The best time to ask is right after they have told you that they have been able to accomplish their objective because of your effort. This might be immediately after your work is completed or several months down the road. It is important to listen closely to what they are telling you and when the time is right – ask.

How you ask will affect your success as well… keep the focus of the request on their situation and their results. A testimonial that says how awesome you are is nowhere near as powerful as when they tell everyone that they achieved their goal/objective because of selecting your product or service. Future customers will relate much better and be motivated to act because they can put themselves in the place of the recommending customer.

Make it easy for your customer to provide the recommendation by giving them some tips. Sharing other recommendations that deliver a compelling message has worked wonders for me.

Make sure that you are able to use your customer’s full name at a minimum, but preferably their title and Company name as well. A photo is very compelling if they have one to offer. If not, ask if you can use their LinkedIn headshot.

One thought on “How to get testimonials

  1. Pingback: Weekend Reading, April 26, 2014 | Bookkeeping Services for Greater Atlanta, GA

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