How to demo your product to a potential customer

From Selling online products to offline businesses by Neil Murray:

Rather than wasting your breath meticulously explaining every little feature and detail, all you need to focus on is the most tangible measurement of all: revenue. This is the number one concern for traditional businesses, and the metric that is best understood and the most translatable between the online and offline world. Tell them exactly how much more revenue they will generate using your solution compared to how they are currently operating.

Notes: In other words, the goal of a demo is to show how this product enables the customer to achieve her goals.

One thought on “How to demo your product to a potential customer

  1. Pingback: How to answer questions after pitching your product or startup | A Founder's Notebook

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