Benchmarks for key metrics

From 30/10/10 by Fred Wilson:

One thing that never ceases to amaze me is how similar some of the metrics are from service to service and company to company. I like to call these the web/mobile laws of physics. One fairly common “law of web/mobile physics” is the ratio of registered users/downloads to monthly actives, daily actives, and max concurrent users (for services that have a real time component to them).

I call this ratio 30/10/10 and so many services that we see exhibit it within a few percentage points here and there. Here’s how it works:

– 30% of the registered users or number of downloads (if its a mobile app) will use the service each month

– 10% of the registered users or number of downloads (if its a mobile app) will use the service each day

– The max number of concurrent users of a real-time service will be 10% of the number of daily users

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