The human touch in nurturing leads

From My Secret Methods for Turning Marketing Leads into Qualified Sales Leads by Jon Miller:

The human touch enhances lead nurturing. Whether or not leads are sales-ready, SDRs [sales development reps] can nurture relationships with each interaction. By talking with more leads, you can offer personalized thought leadership and value around a lead’s individual pain points, and cultivate future demand.

Notes: Thanks to Rich Anastasio for the link.

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