1. Write your purpose statement
Ask what one thing you’d like your group to be known for accomplishing.
2. Create a “purpose trajectory”
Encourage each team member to keep in mind purpose when making choices. By having each person connect their everyday responsibility and role with the far-reaching purpose, individuals can create a larger context within which to make decisions.
3. Reinforce with great stories
At weekly staff meetings have one team member share a story of something they or a colleague did that supported the team or organization’s purpose.