The causes of distraction

From Don’t Let Mission Distraction Kill Your Business by David Frankel:

Whenever a company strays from its core market, message or mission, the results can be devastating, particularly for small companies and startups. Here are just a few common causes for distraction at the executive level:

— Waning confidence in current market position or pricing
— Overreaction to existing competitors or new, “hot” entrants in the market
— Sudden stagnation or rapid decline in growth
— Strategic partnerships with no clear metrics for success
— Pressure from investors or board members to change direction
— Internal politics overruling logical decision making
— Successful companies expanding model to markets adjacent to where they achieved their growth

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