Why it matters who your early customers are

Excerpted and edited from 10 Ideal Customers are More Important than 30 Random Customers by David Cummings:

[When you’re looking for product/market fit], signing 10 customers that fit your ideal customer profile is more important than signing a large number of random customers in the near-term. Here are a few reasons why quality is more important than quantity at the earliest stages:

— Customers will always ask for product enhancements, so it’s key that requests align with the entrepreneur’s vision of the future
— Live customers represent oxygen for the product, so clean air is better than the alternative
— Ideal customers are going to be happier customers and happier customers are going to provide testimonials as well as references for future customers

One thought on “Why it matters who your early customers are

  1. Pingback: How to identify your ideal customer | A Founder's Notebook

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