You think you have no moves? How about taking your company public with $2M in trailing revenue and 340 employees, with a plan to do $75M in revenue the next year? I made that move. I made it in 2001, widely regarded as the worst time ever for a technology company to go public. I made it with six weeks of cash left.
There is always a move.
(1) This applies to all managers, not just CEOs. If you’re missing your numbers, there’s always a move.
(2) Ben Horowitz is referring to situations you need to react to. But thinking outside the box should be proactive too.
(3) Cf. Set stretch goals, Don’t set goals based on what you think you can achieve and Think big.