Why you should use live chat to sell — even if you think you’re not ready for it

Excerpt from 29 B2B Growth Hacks – The Ultimate List by Iris Shoor:

We postponed adding live chat to our app and website for a long time. My assumption was that in order to benefit from live chat we need to have a 24/7 support group. I was wrong. We started turning on the live chat only for a couple of hours at first. It was enough to talk with some relevant users and schedule some demos.

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