Edited excerpt from Ain’t Nothing Like The Real Thing by Rob Go:
I’ve been on a bit of a quiet campaign to meet a bunch of really strong user-acquisition folks at different startups in Boston and New York.
One thing that is surprising is that many of these people have limited marketing experience. What they do have is a highly analytical background and a mentality around experimentation.
On the flip side, more experienced marketers often enter a startup setting wanting to employ an older playbook to stick to things they know work, which sometimes isn’t a fit for what an early-stage startup really needs.
Notes:
(1) Cf. Three advantages of experimenting a lot.
(2) Cf. Instilling a culture of experimentation from day one.
