Building a valuable product — a checklist of questions to answer

Edited excerpt from Customer Interviews: So you’ve decided to take your startup seriously by Tacklebox:

  1. Are you building a pain killer or a vitamin? Do people need a solution to this problem, or is it a “nice to have”?
  2. How do customers solve this problem now? What’s the exact process? How do they feel during this process? What are the biggest pain points? Specific products, workarounds, “hacks,” etc.
  3. How much money/time does this problem cost people now? If you can, get a sense of how much they’d pay to have it solved properly.
  4. Who has this problem? Establish a persona for the customer who needs your product the most.
  5. Are you on the right track? Validate your assumptions to this point.
  6. What is everyone missing? Where are the holes? What are customers missing? What are the products they use lacking?
  7. Are customers locked into some existing solution? What would it take to get them out of it?
  8. What would a product look like that made this experience 10x better than what currently exists?

4 thoughts on “Building a valuable product — a checklist of questions to answer

  1. Pingback: Ten questions to answer before you talk to a journalist | A Founder's Notebook

  2. Pingback: Questions to answer before you talk to a journalist | A Founder's Notebook

  3. Pingback: A simple rule for pitching your startup or product | A Founder's Notebook

  4. Pingback: Why startups should forget vitamins and painkillers, and focus on the Job To Be Done | A Founder's Notebook

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