Three pieces of advice if you’re building a community, platform or marketplace

Edited excerpt from 16 product things I learned at Imgur by Sam Gerstenzang:

1. You can A/B test individuals, but it’s nearly impossible to A/B test communities because they work based on a mutually reinforcing self-conception. Use a combination of intuition (which comes from experience), talking to other community managers and 1:1 contact with a sample of your community. But you’ll still be wrong a lot.

2. Public forums are not a useful way to get feedback, but are a useful way to get buy in from the community. This is true of both online and offline communities.

3. Communities are unpredictable. Don’t take the community’s criticism too personally or you’ll become afraid of change and slow. Instead, be open, thoughtful and move quickly.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s