Why startups should do less

Edited excerpt from Do Less. More. by Mark Suster:

Do less. And do the things that you ARE doing better and with higher quality. Have a shorter to-do list with more things that are in the “done” category. Do fewer business development deals but make the ones you do have more impact. Hire fewer employees until you’re bursting at the seems with work for the ones you have. Score a beautiful and functional office but rightsize it for today not 2 years from now.

Success often comes from doing a few things extraordinarily well and noticeably better than the competition and is measured in customer feedback, product engagement, growth in usage and ultimately in revenue growth.

(1) Bullseye! My answer to Peter Thiel’s question: “Most entrepreneurs and VCs believe that when you’re not growing fast enough, you should do more. I believe you should do less. By reducing the scope of your activities, you can focus more easily on the core of what will make you great.”
(2) Note the similarity to product management, where you should also “do less” by focusing on the core of your product instead of adding features. See: Why another new feature won’t get people to use your product.

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