There are only two ways to raise money for a startup

Edited excerpt from 3 Startup Lessons I Learned the Hard Way by David Cancel:

You can only raise money by pitching the “Dream” or by selling “Traction”. So either bootstrap your startup, or raise money in the early “dream” (no code, no plan, just a dream) phase or in the “traction” (the model is working) phase of your business.

Notes:
(1) Cf. The real difference between funding rounds.
(2) Re. You can only raise money by pitching the “Dream”— see Startup fundraising: Finding true believers vs. convincing skeptics.

2 thoughts on “There are only two ways to raise money for a startup

  1. Pingback: Most VCs are momentum investors | A Founder's Notebook

  2. Pingback: Using The Path Forward to determine fundraising strategy | THE EQUITY KICKER

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