Better alternatives to “Learn more” links

Edited excerpt from “Learn More” Links: You Can Do Better by Katie Sherwin:

“Learn More” is dangerous because of its ambiguity and poor information scent. Here are three alternatives:

Option 1. Use keywords that describe the link’s destination. This is the most common and, typically, the best approach. Look at the destination page and see what it’s about. Front-load the link text by putting the most relevant keywords at the beginning of the text. For example, instead of “Learn How Professional Chefs Cook Squash”, try “Cook Squash Like The Pros.”

Option 2. Retain the “Learn More” format and add descriptive keywords. There are times when it is acceptable to retain “Learn more”, if you qualify it with information about what is to be learned (e.g., “Learn more about our services”). The downsides to this approach are space constraints for the longer label, and reduced scannability because the relevant keywords appear at the end instead of the beginning of the phrase. Nevertheless, a long link does create a larger target, which is faster for users to click and tap than a small target.

Option 3. Convert the preceding-paragraph heading into the only link. If the heading of the preceding paragraph is obviously styled to look like a link and the copy clearly describes what the link points to, then a Learn More link is probably redundant.

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