Is your startup a zombie? These metrics and behaviors will tell you

Edited excerpt from Zombie Startups by Danielle Morrill:

How do you know if your startup is a zombie? Here are some hints:

  • You don’t want to get out of bed in the morning
  • You don’t want to go out in public for fear you’ll have to explain what you do
  • You haven’t hit 10% week-over-week growth on any meaningful metric (revenue, active users, etc) at some point like launch or some other PR event.
  • You’re working on the same idea after 12+ months and still haven’t launched
  • You’ve launched a consumer service and have less than 2% week-over-week growth in signups
  • You’ve launched an enterprise service and have less than 2% week-over-week growth in revenue pipeline
  • You are the CEO and hole yourself up in the offices so you don’t have to talk to employees
  • You’ve hired consultants to figure out revenue, culture, or product in a company of less than 10 people

Does any of this sound familiar? If so, don’t panic – you can fix this. Acknowledge the reality of your situation. Then figure out what to do next because you don’t want to waste a single moment of your life in denial, in deadlock, in zombie mode waiting for something you can’t control to change or expecting magic to happen.

One thought on “Is your startup a zombie? These metrics and behaviors will tell you

  1. Pingback: Zombie Factories – StartupNorth

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