Edited excerpt from The Twelve Rules of Good Public Speaking No One Tells You About by Dr. Nick Morgan:
You get attention by identifying a problem and playing it up. Look at the current American presidential candidates; you’d be pardoned for thinking that Armageddon was around the corner if you took them seriously.
But by the end of the talk, you should be covering what it is that you love and what’s working in your world. Long-term careers are based on positive trajectories, not negative ones.